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In 1942, Ilfo “The Watchmaker” Fontana was commissioned by his country to produce a timepiece that would become the pride of the Italian naval officers. Those distinctive watches had to meet the na...
In 1942, Ilfo “The Watchmaker” Fontana was commissioned by his country to produce a timepiece that would become the pride of the Italian naval officers. Those distinctive watches had to meet the navy’s standards and specifications. The firm rose to the call but for unknown reasons, the deal was aborted before the production started. These designs and prototypes lay dormant for decades until Italo Fontana, Ilfo’s nephew, rediscovered them in 1999. The old drawings seemed still relevant even after all those years and they became the foundation of today’s U-BOAT collections.Brand Details
Founder
Ilvo Fontana
Designer
Italo Fontana
from
2000to
currentBrand Strategy
Market segment
Premium
Core business
Watches
Targets
Men
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