The Ordinary
Skin Care
The Ordinary is a brand, launched in 2016, known for its straightforward, science-driven skincare products. It focuses on transparency, offering single-ingredient or minimal formulations with clini...
The Ordinary is a brand, launched in 2016, known for its straightforward, science-driven skincare products. It focuses on transparency, offering single-ingredient or minimal formulations with clinical effectiveness, such as Vitamin C serums, retinols, and hyaluronic acid. Its minimalist approach extends to both branding and pricing, making high-quality skincare accessible and affordable. This has led to its global popularity among skincare enthusiasts.Brand Details
Founder
Brandon Truaxe
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
The Ordinary Latest News
The Ordinary's Pore Playground
The Ordinary has transformed its store at the Wicker Park into a one-day experiential event, titled The Pore Playground, to normalize texture, pores, and acne-prone skin with education, community, and culture.
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