The Art of Shaving
Accessories / Fragrance / Hair Care / Man Care / Skin Care / Toiletries
Founded in 1996, The Art of Shaving™ is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicate...
Founded in 1996, The Art of Shaving™ is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The Art of Shaving has trademarked its wet shaving system “The 4 Elements of the Perfect Shave” – Prepare, Lather Up, Shave, and Moisturize – and is recognized as the best-selling men’s brand at high-end department stores. The Art of Shaving Shops are found in 67 locations across the US and the brand recently opened its first international location in Moscow. The Art of Shaving is sold online at www.TheArtofShaving.com and is found at fine retailers such as Nordstrom, Bloomingdale’s Neiman Marcus, Barneys New York, Saks Fifth Avenue, Holt Renfrew, and Macy’s. The company, which was started in a kitchen, is now a worldwide organization still nurtured by the founders' talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come.Brand Details
Founder
Eric Malka
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Men
The financial data for this brand is limited.
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