Terranova
Accessories / Apparel / Denim
In 1961 Vittorio Tadei starts his adventure of entrepreneurship in Rimini, a lovely Italian coastal city, full of beautiful girls on holiday. After establishing Teddy, in 1988 he created Terranova....
In 1961 Vittorio Tadei starts his adventure of entrepreneurship in Rimini, a lovely Italian coastal city, full of beautiful girls on holiday. After establishing Teddy, in 1988 he created Terranova. Today he employs more than 4,000 people, earns some money and can't wait to go to Heaven.Terranova iso ne of the low cost, young fashion brands with the largest number of stores in the world: more than 469 in 2011. Terranova distinguishing feature is its fresh, sunny, “full of life” image. A daily fashion marvel: this is Terranova brand lifestyle. An easy-to-wear product, easy-to-buy tank to its affordable prices, easy-to-live for the incredibile feeling of freedom that can be breathed inside any Terranova point of sale.Brand Details
Founder
Vittorio Tadei
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Terranova Latest News
Terrenova releases IG TV campaign
Terranova Video Shop, a new IG TV series on its Instagram channel (@terranovastyle), shows the audience how to style their look with Terranova products.
Terranova Unveil its First Store in Poland
Terranova opens its first retail outlet in Poland with two-story construction at Libero shopping centre in Katowice.
Terranova with Coca Cola
Terranova collaborates with Coca-Cola for a men's and womenswear capsule collection with the latter's logo print. This will also include the exclusive Terranova x Coca-Cola window displays.