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Founded in 2002, the Splendid® brand is the culmination of a ten year quest to create the ultimate t-shirt. The success in designing such a soft material resulted in what is now a complete lifestyl...
Founded in 2002, the Splendid® brand is the culmination of a ten year quest to create the ultimate t-shirt. The success in designing such a soft material resulted in what is now a complete lifestyle collection of ultra-comfortable, effortlessly chic styles for the entire family. Splendid can be found at its nine retail locations in Scottsdale, Arizona, Southern California, Aventura, Florida, New York City and Bellevue, Washington as well as at high-end department and specialty stores nationwide and online.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
Deep Dive
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