Speedo
Accessories / Active Wear / Apparel / Shoes / Swimwear
Born on Bondi Beach near Sydney, Australia in 1928, Speedo® is the world's top-selling swimwear brand. The brand's heritage derives from its leadership in competitive swimming, where more Olympic G...
Born on Bondi Beach near Sydney, Australia in 1928, Speedo® is the world's top-selling swimwear brand. The brand's heritage derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Building on its authentic base, the Speedo product line has expanded over the years. Now sold in more than 170 countries around the world, Speedo's product line includes women's fashion and fitness swimwear, men's water shorts, kid's swimwear, footwear, and a comprehensive collection of aquatic fitness equipment.Brand Details
Founder
Alexander McRae
Brand Strategy
Market segment
Mass Market
Core business
Swimwear
Targets
Men, Women, Kids
Speedo Latest News
Speedo Partners with DMC Fins
Speedo signs a new licensed partnership with DMC Fins to launch a range of fins to use in swim and fitness training.
Speedo Reveals Rebranding During Paris Olympics
Speedo has unveiled its purpose-led repositioning and rebranding with the help of London-based agency Anomaly. This rebrand is entirely an homage to the swimmers and swim athletes.
Go Full Speedo
Speedo has relaunched its swimwear line for the Olympics through a global campaign named Go Full Speedo, in collaboration with creative agency MIRIMAR.
Speedo Launches swimsuits prior to Olympics 2024
Speedo released its new swimsuit collection, Fastskin Izr, with water-repellent and less absorbing properties, before the Olympics 2024.
Speedo Financial Report 2023
Last fiscal year ended on December 31, 2020