Softsoap
Body Care / Toiletries
Softsoap is the trade name of Colgate-Palmolive's liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his "Improved Liquid Soap" on August 22, 1865, f...
Softsoap is the trade name of Colgate-Palmolive's liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his "Improved Liquid Soap" on August 22, 1865, for his discovery that a small amount of conventional soap could be mixed with large amounts of hartshorn to create a soap with a consistency of molasses. His invention became common in public areas, but could generally not be found in homes. Some time later, the Minnetonka Corporation began to offer Crème Soap on Tap in attractive ceramic dispensers through boutique distributors. The Minnetonka Corporation was located in Chaska, Minnesota. The product was a success, and the corporation followed up in 1980 with a similar product designed for mass retail sale.Source/Inc. was consulted to produce the brand. They created the Softsoap name and designed a package that included a distinctive custom pump bottle with a cap that obviated the need for a secondary carton to enclose the product. The package made it very easy to spot on store shelves when nearly all other soaps were in bar form. Minnetonka extended their hold on the liquid soap market by buying the entire supply of plastic pumps. In 1987, Colgate-Palmolive purchased the liquid soap business from Minnetonka.Brand Details
Founder
William Sheppard
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women, Kids
Softsoap Latest News
Softsoap's Take on Cutting Plastic Waste
Softsoap launches the Hand Soap in tablet form as well as the recyclable and refillable aluminum bottle.
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