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SOCO, founded in 1932, shows both dynamism and impudence. In the 80s, SOCO shakes up the market with a recognizable style and attractive colors, especially in its emblematic line, "San Diego". A hu...
SOCO, founded in 1932, shows both dynamism and impudence. In the 80s, SOCO shakes up the market with a recognizable style and attractive colors, especially in its emblematic line, "San Diego". A huge success that forged the identity of the brand. The brand designs collections with unusual blends of fabrics and colors, original and cunning models. With a very recognizable style, SOCO is targeting customers looking for non conventional, young and insolent products.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Accessories
Targets
Women
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