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In 1958, Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. It is an international outdoor gear and apparel company. It has a presence around the world and serve thousands of ...
In 1958, Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. It is an international outdoor gear and apparel company. It has a presence around the world and serve thousands of outdoor enthusiasts, but its core mission remains the same: to create restorative outdoor experiences through functional and beautifully-designed gear and apparel.Brand Details
Founder
Yukio Yamai
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
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