Smith Optics
Accessories
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder D...
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection.Brand Details
Founder
Bob Smith
Brand Strategy
Market segment
Bridge
Core business
Eyewear
Targets
Men, Women
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