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Skin Food is a South Korean skincare and cosmetics manufacturer and retailer, headquartered in Seoul. The owner of the company has been involved in the skincare business since 1957. The main concep...
Skin Food is a South Korean skincare and cosmetics manufacturer and retailer, headquartered in Seoul. The owner of the company has been involved in the skincare business since 1957. The main concept of the company is to create products with nutritional values of food. The company slogan is "beauty food for the urban sweety". Skin Food's products range from makeup, skin care, body and hair products. They uses natural food and produce in its original form as ingredients, which include fruits, vegetables and other food ingredients. Their product lines includes Salmon Darkcircle Concealer Cream, Black Sugar Mask Wash-Off, and the Omija Whitening Line, which is packaged with teabag toner, whitening emulsion, serum and creams. Other products include Aloe Sun BB cream, Peach Sake skincare line, Rice Mask Wash-Off, Coffee Body Scrub and Carrot Collagen Eye Sheet. Their packaging is inspired by plastic containers for condiments and foods, which also includes labels and instructions in English.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
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