Shu Uemura
Accessories / Hair Care / Make-up / Skin Care
Shu Uemura Cosmetics, Inc. offers cosmetics for eyes, skin, and hair. It offers skin care products, such as cleansers/makeup removers, lotions, essences, moisturizing, age prevention, anti-aging, o...
Shu Uemura Cosmetics, Inc. offers cosmetics for eyes, skin, and hair. It offers skin care products, such as cleansers/makeup removers, lotions, essences, moisturizing, age prevention, anti-aging, oil control, brightening and night treatment, eye and lip treatment, mask/exfoliators, facial mists, and gift sets; cleansing oils, foaming cleansing water, depsea moisture and hydrability, phyto-black lifts, white recovery, and depsea water; and products for dry skin, sensitive and oily skin, uneven skin tone, puffy eyes/dark circles, and dry lips. The company also offers make up products for face, such as base, concealers, foundations, powders, and blush; eyes comprising brows, eye liners and shadows, and mascara; lipsticks, lip gloss, and lip pencils; and accessories, including false eyelashes, makeup brushes, and eyelash curlers and tools. It was formerly known as Japan Makeup and changed its name to Shu Uemura Cosmetics, Inc. in 1983. The company was founded in 1967 and is based in Tokyo, Japan. Shu Uemura Cosmetics, Inc. operates as a subsidiary of L'Oreal SA.Brand Details
Founder
Shu Uemura
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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