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Established in 2007, Shourouk’s eponymous brand of haute couture accessories focuses on intricate embroidery complemented by an array of bold colors and ethereal details. Her collections are an ing...
Established in 2007, Shourouk’s eponymous brand of haute couture accessories focuses on intricate embroidery complemented by an array of bold colors and ethereal details. Her collections are an ingenious hybrid of both her modern and traditional inspirations with a fusion of contrasting materials from Swarovski crystals, metal sequins and silk to industrial elements. Her unparalleled prowess in elegant details and romantic embellishments is reflected in her vibrant pieces of vanity.Brand Details
Founder
Shourouk Rhaiem
Designer
Shourouk Rhaiem
from
2007to
currentBrand Strategy
Market segment
Bridge
Core business
Jewelry
Targets
Women
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