Shirosumi
Skin Care
Forever radiant. Forever you. At KOSÉ, our quest is for every woman to have beautiful, translucent skin and glowing radiance. KOSÉ was founded in Japan in 1946 by Kozaburo Kobayashi. He poured his ...
Forever radiant. Forever you. At KOSÉ, our quest is for every woman to have beautiful, translucent skin and glowing radiance. KOSÉ was founded in Japan in 1946 by Kozaburo Kobayashi. He poured his limitless passion into making cosmetics, working to provide people with hopes and dreams. Despite the shortages experienced by Japan in the post-war period, Mr. Kobayashi was committed to making high quality products that exceeded the expectations of every individual customer. The spirit of our founder’s ideals continues to inspire all facets of our business today. Kose Shirosumi Whitening Essence is a new whitening product launched in 2009. This product is able to penetrate into the skin to suppress the activity of Tyrosinase - a protein that exists in between our skin cells. Tyrosinase will be activated after sun exposure and it triggers the production of melanin in order to protect our skin from the damages of UVA/UVB. However, the melanin will darker our skin and what makes it worst is that, it may cause dark spots, freckles and uneven skin tone.Brand Details
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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