Sete Léguas
Shoes
Was celebrated in 2011, the 50th anniversary of one of the most traditional products produced by Alpargatas: Seven Leagues Under the boot. Mark completed a half century of life with recognition of ...
Was celebrated in 2011, the 50th anniversary of one of the most traditional products produced by Alpargatas: Seven Leagues Under the boot. Mark completed a half century of life with recognition of its innovation and quality in personal protection equipment. In 1961, it was possible to recognize in photos printed in newspapers and magazines, the boots of seven leagues online Tractor shod feet of the workers who still finalizing the construction of Brasília, and workers agribusiness.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Kids
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