Sensai
Hair Care / Make-up / Skin Care
Everyone has a beauty that is uniquely their own, based on their innate nature and the life they lead. Respecting this individuality, SENSAI aims to enhance each person’s unique beauty with the hel...
Everyone has a beauty that is uniquely their own, based on their innate nature and the life they lead. Respecting this individuality, SENSAI aims to enhance each person’s unique beauty with the help of the most precious fibre: silk. Amongst all silks, the most prized is a rare variety that is native to Japan: Koishimaru Silk. SENSAI discovered a special power hidden within this unique fibre. Combining Koishimaru Silk’s precious secret with the most advanced skincare technologies, SENSAI was created to help the skin discover its utmost beauty. Fusing advanced skin science with Japanese sensibility and aesthetics, the high-quality skincare and makeup of SENSAI satisfies the most discerning customers in the Western markets. Backed by world-leading skin science and the star ingredient Koishimaru Silk, the SENSAI approach to skincare is epithomized by SENSAI Skincare SAHO, a unique and highly effective beauty method centering on double cleansing and double moisturizing. Along with its core line SENSAI CELLULAR PERFORMANCE and its ultra-prestige SENSAI PREMIER ensemble, a hallmark of the skincare line-up is SENSAI PURIFYING, the only dedicated facial cleansing line released by a prestige brand. Trademark items in the makeup range are the famous MASCARA 38°C and THE LIPSTICK, a deluxe lip color formulated with pure gold. SENSAI is available at selective perfumeries and leading department stores in Europe, US, the Middle East and South Africa.Brand Details
Founder
Masumi Natsusaka
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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