Schwarzkopf
Hair Care
In 1898 the chemist Hans Schwarzkopf ran a small drugstore "The Dye, Drug and Perfume Outlet" in Berlin. This store created the foundation of the worlds largest hair-cosmetics businesses. Five y...
In 1898 the chemist Hans Schwarzkopf ran a small drugstore "The Dye, Drug and Perfume Outlet" in Berlin. This store created the foundation of the worlds largest hair-cosmetics businesses. Five years later, he developed the "Shampoo with the Black Head" (from German "Schwarz" for black and "kopf" for head); the first water-soluble powder shampoo ever produced. It became an immediate bestseller and was even exported to Russia. The real international breakthrough came in 1927 when he launched the first liquid shampoo and the first hair conditioner. From Berlin to Hollywood, everyone agreed that hair had never shined more beautifully under the spotlight. Schwarzkopf has been synonymous with professional quality, love for hair and innovation for more than 100 years.Brand Details
Founder
Hans Schwarzkopf
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
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