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Taking its name from the Thai word for Fun, Sanuk is a global lifestyle brand known for its funky sense of style, lo-fi innovation, and delightfully irreverent humor. Primary product franchises for...
Taking its name from the Thai word for Fun, Sanuk is a global lifestyle brand known for its funky sense of style, lo-fi innovation, and delightfully irreverent humor. Primary product franchises for the Brand include its Yoga Mat Sandal Collection and its patented “Not-A-Shoe” Sidewalk Surfers, which introduced and defined the entire hanging closed-toe footwear category. The Brand continues to rapidly attract a uniquely passionate fan following through its addictively comfortable products and invitingly off-center worldview. Additionally, Sanuk is represented by an impressive roster of athlete-ambassadors including surfers Donavon Frankenreiter and Matt Meola, rock climbers Chris Sharma and Daniel Woods.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women, Kids
Last fiscal year ended on March 31, 2020
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