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Sangeeta Boochra is an Indian jewellery label founded by Sangeeta Boochra, known for its handcrafted silver jewellery rooted in traditional Rajasthani craftsmanship. Established in 1994 (as a forma...
Sangeeta Boochra is an Indian jewellery label founded by Sangeeta Boochra, known for its handcrafted silver jewellery rooted in traditional Rajasthani craftsmanship. Established in 1994 (as a formal brand evolution of a family jewellery legacy), the brand works closely with local artisans to preserve heritage techniques while offering bold, statement pieces that blend tribal aesthetics with contemporary design, positioning itself in the premium handcrafted jewellery segment.Brand Details
Founder
Sangeeta Boochra
Brand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Women
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