S-Factor by TIGI
United Kingdom
Hair Care
Natural beauty often needs subtle help. The S-Factor Collection shows how beautiful hair should look effortless. Shot in Miami, the stunning natural light: cerulean sky and azure sea and the bright...
Natural beauty often needs subtle help. The S-Factor Collection shows how beautiful hair should look effortless. Shot in Miami, the stunning natural light: cerulean sky and azure sea and the bright white of the architecture created a purist backdrop that perfectly illustrated the model’s hair. “S-Factor is all about the creation of naturally sexy hair. These are products for women who want don’t want to look as if their hairstyle is achieved with a lot of work,” says Nick Irwin, TIGI European Creative Director. “The secret to their sensual look comes from using products that smooth, give shine and shimmer and allow the easy creation of sensational hair. That’s what we call the ‘S-Factor’.”Brand Details
Founder
Gaetano Mascolo
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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