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Runaway Bicycle was founded in 2014 by Preeti Verma. It focuses on offering a collection that puts forth comfort over form. The brand works on an extensive knowledge of traditional weaving techniqu...
Runaway Bicycle was founded in 2014 by Preeti Verma. It focuses on offering a collection that puts forth comfort over form. The brand works on an extensive knowledge of traditional weaving techniques rather than the trends in fashion and lifestyle. The skills of local dyers and weavers across India are incorporated with the traditional craftsmen. Runaway Bicycle produces apparel and home furnishing. All the cotton they are using is certified by the Better Cotton Initiative.Brand Details
Founder
Preeti Verma
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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