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Ruche was created and designed in 2008 by Mai Olivo and Josh Olivo, with our furry companion Roji. Ruche was not something that grew overnight. In 2005, as a hobby, Mai started selling vintage i...
Ruche was created and designed in 2008 by Mai Olivo and Josh Olivo, with our furry companion Roji. Ruche was not something that grew overnight. In 2005, as a hobby, Mai started selling vintage inspired beaded sandals on ebay. Like all fashion crazes, the demand for these quickly faded, but Mai continued to search for new items she liked. Ruche is a modern women's boutique with a vintage touch. They try to find items that are new, in-style, trendy, yet still inspired by a vintage look.Brand Details
Founder
Josh Olivo
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women, Kids
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