Rock and Republic
Accessories / Apparel / Denim / Shoes
Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms. Rock & Republic's line of jeans a...
Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms. Rock & Republic's line of jeans and casual wear "VB Rocks" is designed by singer Victoria Beckham. From 2007 to 2009, the company sponsored a professional cycling team named Rock Racing. On April 1, 2010, Rock & Republic filed for Chapter 11 bankruptcy protection. By December 2010, the company had entered into negotiations with VF Corporation to sell the trademark and intellectual property. On April 28, 2011, VF Corporation announced it had signed a long-term licensing deal with Kohl's Corporation to carry a budget version of the Rock & Republic brand with jeans priced at $88 versus $200 plus.Brand Details
Founder
Michael Ball
Designer
Michael Ball
from
2002to
currentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
