Ritu Kumar
Accessories / Apparel / Bridalwear / Fragrance / Interior Design
Is the largest and more respected designer brand in India today. Since 1969 she has developed ancient traditions of indian craftsmanship in a contemporary vocabulary. Her understanding of ancient c...
Is the largest and more respected designer brand in India today. Since 1969 she has developed ancient traditions of indian craftsmanship in a contemporary vocabulary. Her understanding of ancient crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality and rich indian aesthetic. In october 1999 Christies of London published Ritu Kumar's book "Costumes and Textiles of Royal India"a definitive chronicle of the history of India's royal patronage to textile arts down the centuries starting with the historical context of Mohenjo Daro to the present era of vintage royalty.Brand Details
Founder
Ritu Kumar
Designer
Ritu Kumar
from
1969to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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