Richards
Accessories / Apparel / Bags / Denim / Shoes / Swimwear / Underwear & Lingerie
In 1974, Richards launched a new concept of clothes in Brazil, associated with an original, informal and sophisticated lifestyle. The brand turned its stores into small oases where one can take a q...
In 1974, Richards launched a new concept of clothes in Brazil, associated with an original, informal and sophisticated lifestyle. The brand turned its stores into small oases where one can take a quick break, reflect and listen to music, with slightly disorganized clothes. It believed that people would choose products that matched their lifestyle and represented desirable experiences. It is present in 36 cities and resorts across Brazil, with 44 own stores and 28 franchises, as well as in around 154 multibrand stores. In November 2003, the first Richards store for women was inaugurated in Ipanema, Rio de Janeiro. The women’s line has become one of the company’s main growth drivers and is currently available in 40 stores. The same year, Richards set up its virtual store, serving clients from all over Brazil. The first step towards taking the brand global came in 2004, with the inauguration of a store in Quinta do Lago, in the Algarve region of Portugal. Its clients expect more than benefits from the products and hence we try to add dreams and emotions to all that we offer. Quality, comfort and exclusivity are such important commitments that the Company launches twelve limited-edition collections a year. The brand’s website also provides lookbooks, virtual catalogs, videos and other information, such as tips on exotic travel in Brazil and abroad. In a few words, Richards signifies "Taste of vacation in daily life".Brand Details
Founder
Ricardo Ferreira
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
The financial data for this brand is limited.
Contact us for income statementOur team will check for the data and get back to you shortly.