Riachuelo
Accessories / Apparel / Bags / Denim / Jewelry / Underwear & Lingerie
Riachielo is the largest fashion company in Brazil and we have 212 stores spread across the country, two industrial parks and 35,000 employees. They adopt the concept of " fast fashion "- agility i...
Riachielo is the largest fashion company in Brazil and we have 212 stores spread across the country, two industrial parks and 35,000 employees. They adopt the concept of " fast fashion "- agility in the production and distribution of collections - to ensure speedy dissemination of new trends and generating added value for each collection. They are the direct distribution channel of Guararapes, which is the largest group of garment manufacturing in Latin America. started its activities in 1947 , with minor high street shops selling fabrics at low prices. In 1979 , the network fabric stores was purchased by Guararapes group, and went on to sell ready-to-made garments to be used . Starting in 1993, our focus has become the fashion . Always in tune with national and international trends, democratically, we deliver to our customers the fashion with good price and top quality . This strategy involved the creation and strengthening of their own brands, each with visual and audience specific identity. In 2004 , in addition to reforms and improvements in visual merchandising of their stores, the company changed its marketing strategy. It left the mainstream media and invest in vertical integration process, focusing on products with lower prices and higher quality. During 2007, they returned to invest in mass media, with a new communication campaign, aiming to popularize the fashion at affordable prices and style to everyone. To do this, the company organized its style department , with the function of reconciling what retailers are asking the production. The result of this process was the brands' repositioning addressed to the Brazilian public. Focusing on the "fashion accessible to everyone" segment, the stores are divided into five sections: womenswear, menswear, kidswear, footwear and home products.Brand Details
Founder
Newton Rocha
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
Contact us for income statementOur team will check for the data and get back to you shortly.