Rexona
Toiletries
Rexona won’t let you down. Thanks to the unique technology developed by Unilever scientists, which releases extra protection when you need it most, you can be certain Rexona will keep you feeling f...
Rexona won’t let you down. Thanks to the unique technology developed by Unilever scientists, which releases extra protection when you need it most, you can be certain Rexona will keep you feeling fresh all day. Our research and development experts know that men and women have very different demands when it comes to deodorants. That’s why we’ve developed products to meet their individual needs. Our proprietary body-responsive technology means Rexona can sense when your body needs extra protection – and provide it on cue. In fact, Rexona scientists discovered that there’s a difference between the way your body produces sweat when you’re hot, and the way you start sweating when you’re stressed or anxious. Rexona is designed to deliver anti-perspirant protection on both counts. And with our No White Marks technology, your clothes will stay looking as fresh as you’ll feel. Rexona was the first brand to introduce its Crystal range – deodorants which go on completely clear, eliminating the white marks aerosols and sticks can leave on dark clothes.Brand Details
Founder
Alice Sheffer
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
Rexona Latest News
Rexona and G(I-dle)
Rexona is joining forces with the South Korean band G(I-dle) to launch its new deodorant through the #glowforit campaign.
Rexona parent company Unilever PLC Q2 2021
Rexona parent company Unilever PLC Q2 2021, its underlying sales growth was 5%, 3.3% volume and 1.6 price.
The financial data for this brand is limited.
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