Database

Rexona

Australia

1908

Toiletries

Rexona won’t let you down. Thanks to the unique technology developed by Unilever scientists, which releases extra protection when you need it most, you can be certain Rexona will keep you feeling f...

Brand Details

Founder

Alice Sheffer

Brand Strategy

Market segment

Mass Market

Core business

Beauty

Targets

Men, Women

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Rexona Latest News

Rexona and G(I-dle)

Rexona is joining forces with the South Korean band G(I-dle) to launch its new deodorant through the #glowforit campaign.

Rexona parent company Unilever PLC Q2 2021

Rexona parent company Unilever PLC Q2 2021, its underlying sales growth was 5%, 3.3% volume and 1.6 price.

The financial data for this brand is limited.

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Deep Dive

Unilever Group financial report 2023

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Rexona Insights

Sectors & Markets

A Curious Case of Beauty in Sports

How do beauty brands use sports as one of their crucial marketing strategies?

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