Revlon
Accessories / Fragrance / Hair Care / Make-up / Nail Care / Skin Care
Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. Starting with a single product - a nail enam...
Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. Starting with a single product - a nail enamel unlike any before it - the three founders pooled their meager resources and developed a unique manufacturing process. Revlon is today a global leader in cosmetics, hair color, fragrances, skincare and beauty care products. One of the strongest consumer brand franchises in the world, Revlon’s products are sold in over 100 countries across six continents. As a leading cosmetics brand, Revlon revitalized the industry over the years with iconic nail and lip colors and with breakthrough technology like ColorStay transfer-resistant lipstick and makeup. Revlon does not conduct animal testing and has not done so since 1989. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use. We believe that women should have the opportunity to express themselves through makeup, so we sell our products in many markets around the world and as such, are subject to local rules and regulations. Regulatory authorities in a few countries conduct independent testing in order to satisfy their own mandatory registration requirements. Revlon complies with all regulations in the countries in which our products are sold, and supports the advancement of non-animal testing alternatives and methodologies in our industry.Brand Details
Founder
Charles Lachman
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Revlon Latest News
Revlon nears bankruptcy filing
Cosmetics maker Revlon Inc is preparing to file for chapter 11 protection in June 2022.
Major beauty brands to stop use of talc
Major cosmetic brands like L'oreal, Revlon, and Chanel are going to stop the use of talc as reports surface of it being linked to cancer.
Revlon Financial Report 2023
Last fiscal year ended on December 31, 2019