Reserved
Poland
Accessories / Apparel / Bags / Shoes / Swimwear / Underwear & Lingerie
Reserved is notable for its in-house advertising efforts to build the desirable image of a fashion brand. At the beginning Reserved had only outdoor campaigns targeting the areas where the first st...
Reserved is notable for its in-house advertising efforts to build the desirable image of a fashion brand. At the beginning Reserved had only outdoor campaigns targeting the areas where the first stores were located. As the Reserved chain grew and covered the whole country, the brand also started TV, radio, print and internet campaigns. The models that presented Reserved clothes were always carefully selected and usually worked for other premium and luxury brands before.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
The financial data for this brand is limited.
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