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Rains is a contemporary rainwear lifestyle brand creating waterproof designs for the global citizen. Influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicit...
Rains is a contemporary rainwear lifestyle brand creating waterproof designs for the global citizen. Influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance. Rains is of the opinion that proper rainwear need not come at the cost of considered design. Rather, Rains apparel, bags, and accessories are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
Last fiscal year ended on December 31, 2017
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