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RAF SIMONS was born in Belgium in 1968 and, aside from his sub-culturally-inspired and independent aesthetic, is a designer best-known for his dramatic career change - from the world of industrial ...
RAF SIMONS was born in Belgium in 1968 and, aside from his sub-culturally-inspired and independent aesthetic, is a designer best-known for his dramatic career change - from the world of industrial and furniture design to the world of menswear. Simons launched his label in 1995 and, ten years later, in 2005 was appointed creative director of Jil Sander - a role in which he flourished, even though it was one he had to take on without having met the label's eponymous founder first. Simons is inspired by the world around him, fuelled by his love for both rebellious youth cultures and traditional menswear. His look is all about modern proportions, pure construction and new shapes. A spokesperson for Simons confirmed following his appointment at Dior that his eponymous menswear line would continue as before, with Simons at the creative helm. "The Raf Simons brand continues with no changes," the spokesperson told us. "The spring/summer 2013 show will be presented in Paris next June." Following his appointment, Simons lauded Christian Dior for producing such an impressive "body of work" in such a short time span. "The shape evolution was constant, it was very revolutionary,"Brand Details
Founder
Raf Simons
Designer
Raf Simons
from
1995to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men
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