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Founded in 2008, PYUA stands for pioneering circular outdoor fashion. By 2025, the brand plans to make its whole collections circular. PYUA sustainability system is based on its design principles ...
Founded in 2008, PYUA stands for pioneering circular outdoor fashion. By 2025, the brand plans to make its whole collections circular. PYUA sustainability system is based on its design principles from the fabric selection to the design of each product – always having the end-of-life strategy in mind. Its products allow a versatile, unseasonal, and sports-independent use, for every occasion from the mountain to the city.Brand Details
Founder
Timo Perschke
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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