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PUPA is fashion make-up, treatment products for face and body, bath and after bath products, fragrances, creative beauty kits. PUPA, a woman, a thousand passions, her beauty… The PUPA woman i...
PUPA is fashion make-up, treatment products for face and body, bath and after bath products, fragrances, creative beauty kits. PUPA, a woman, a thousand passions, her beauty… The PUPA woman is perfectly aware, she can choose, she’s passionate and free, but loyal at the same time. She knows what she wants, and she knows how she wants to feel.. beautiful, first of all for herself. PUPA has always been her world… today she is a grown-up woman and her brand is now ready to satisfy all her beauty needs: the most glamorous colour trends, research, innovation and guaranteed material quality, innovative formulas and exclusive patents, its excellent and unique price/quality relationship, the design and the state-of-the-art materials and lines, essences contained in exclusive, collectable objects.Brand Details
Founder
Angelo Gatti
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Last fiscal year ended on December 31, 2014
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