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Property Of... was founded with the goal to provide a serious alternative to the classic full leather briefcase with a clean and timeless aesthetic, targeting men and women with contemporary urban ...
Property Of... was founded with the goal to provide a serious alternative to the classic full leather briefcase with a clean and timeless aesthetic, targeting men and women with contemporary urban lifestyles. The name Property Of... was selected as a kind of non- label, to simply refer to the unique identity of each bag’s owner. By using the signature leather ID tags, labeling is functional and present while remaining understated.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Bags
Targets
Men, Women
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