Primark
Accessories / Apparel / Bags / Denim / Jewelry / Make-up / Nail Care / Shoes / Toiletries / Underwear & Lingerie
Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of p...
Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 250 stores in eight countries in Europe and growing. Primark is our company name and identifies our entire company, while Penneys is a trading name that is used in the Republic of Ireland only. You may have noticed that when we used the name Penneys in Ireland we always follow this with ‘Operated by Primark’ which you can see on our shopping bags.Brand Details
Founder
Arthur Ryan
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Primark Latest News
Primark with Victoria Jenkins
After the release of its adaptive underwear collection, Primark joined forces with Victoria Jenkins to set up an adaptive fashion trend that is affordable for everyone.
Primark Apologises For Banning Irish Christmas Jumper
Primark makes an official apology statement for banning an employee from wearing an Irish Chirstmas Jumper.
Primark embarks on circular fashion journey
Primark embarks on circular fashion journey by launching its first circular product collection.
Primark sales continue to grow
Primark sees sales growth as they manage supply chain tactfully.
Primark Financial Report 2023
Last fiscal year ended on September 16, 2023
