Police 883
Shoes
More than twenty years of history have made this brand a symbol for the biker culture all over the world. Its image is moved by fashion and motor-cyclist accessories to feed the myth and lifestyle ...
More than twenty years of history have made this brand a symbol for the biker culture all over the world. Its image is moved by fashion and motor-cyclist accessories to feed the myth and lifestyle of one of the greatest contemporary myths connected to movement, travel and freedom. Since the Nineties, Police 883 has been synonymous with the biker boot, the motor-bike rider's boot par excellence. This brand-icon has interpreted the mix of style, practicality and temperament ideal torepresent the universe of global nomads: a combination of comfortable lightness and resistance to use, research into hides and care in high-range artisan details. Evolutions and informal models have sprung from this contemporary code which form the basis of the image of the cult boot with the rhythms and situations of the metropolitan present.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women
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