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When unique lens technology meets expertise in eyewear design and manufacturing. Polaroid Thermofusion™ Polarized Technology set the basis for the unique UltraSight™ lenses which offer glare-free, ...
When unique lens technology meets expertise in eyewear design and manufacturing. Polaroid Thermofusion™ Polarized Technology set the basis for the unique UltraSight™ lenses which offer glare-free, optimum UV protection and outstanding quality, guaranteeing perfect vision at an extremely attractive price/performance ratio. Polaroid Eyewear is part of Safilo Group and is a world leader in optics and lens technology, distributing its products worldwide. As pioneer and expert in polarizing lens technology, Polaroid invented the first man-made polarizer in 1929. Edwin Land, then an undergraduate at Harvard University, invented and patented the first synthetic filter to polarize light. In 1937 the Polaroid Corporation was established, paving the way to superior lenses, great sunglasses and a successful brand to be. Polaroid stands for “Polarizing Celluloid”, the innovation gave the name to the company.Brand Details
Founder
Edwin H. Land
Brand Strategy
Market segment
Mass Market
Core business
Eyewear
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2012
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