Poetry Collection
Accessories / Apparel / Bags / Shoes
Poetry was founded by a small group of people who share a real love for making things that inspire the imagination. They carefully source, design and select products from across the world with an...
Poetry was founded by a small group of people who share a real love for making things that inspire the imagination. They carefully source, design and select products from across the world with an eye for the smallest details, a passion for old-world craftsmanship and a desire to see shopping elevated to an activity where customers don’t just find novelties, but rather experience a journey of personal discovery. The store concept appeals to sophisticated women who want beautiful clothing, footwear, accessories, bath and body, confectionery and home ware .In an age of mass-production and commercialisation, Poetry has become a destination for well-read and well-travelled women who long for clothes that aren’t found on the shelves of stores everywhere.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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