Search on Fashionbi
Pinko today is an extraordinary fashion reality of made in Italy. Many sales points allocate all around the world Pinko, the clothing brand founded by Pietro Negra e Cristina Rubini. Pinko succe...
Pinko today is an extraordinary fashion reality of made in Italy. Many sales points allocate all around the world Pinko, the clothing brand founded by Pietro Negra e Cristina Rubini. Pinko success is based on two key supports: brand awareness and value. And precisely thanks to these factors it has been possible to position Pinko in the top department stores in Italy and worldwide. Strategic positioning as an alternative to big-name designers -"just under the top"- making it possible to furnish very stylish, quality collections adhering to market taste but competitively priced. The collection is a real "product project", extremely varied in both issue timing and assortment , so those moments of purchase are distributed over time. An extraordinary service of re-assortments, supplements and replacements made for a high-performance shop, keeping customer's interest very high from pre-collection to sale time. To be able to create this time of project Pinko utilizes a complex styling structure, the real strong point of the company. Independent teams work on each collection and are coordinated through stylistic, visual and product supervision making it possible to create harmonious collections that complete each other.Brand Details
Founder
Cristina Rubini
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Last fiscal year ended on December 31, 2022
Deep Dive
Technology in Fashion
High-end labels including Tod’s, Bulgari, Dior, Prada, and Cartier are leveraging digital passpor...
Technology in Fashion
From AR and VR to blockchain technology, the trends that will assist in the revision of the indus...
Or perhaps you need help to leverage your brand’s power to deliver real business impact? We have solutions for your needs!
Contact us