Pimkie
Accessories / Apparel / Bags / Denim / Fragrance / Jewelry / Shoes / Underwear & Lingerie
Since its foundation in 1970, Pimkie has always been attentive to young women, to their desires and their needs. The origin of the brand was a new trend – a revolution in female fashion: women's t...
Since its foundation in 1970, Pimkie has always been attentive to young women, to their desires and their needs. The origin of the brand was a new trend – a revolution in female fashion: women's trousers. Useful purchase then made way for pleasure shopping and Pimkie played a part in making shopping a favourite moment in the lives of young women. Present in over 20 countries throughout Europe, Pimkie allows for the «real girls» to express themselves with a varied, feminine and accessible fashion that allows them to express all facets of their personality.Brand Details
Founder
Auchan Group
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
Pimkie Latest News
Pimkie is Under Safegaurd Procedure
Reports say that Pimkie has been kept under safeguard procedure by the Tourcoing Commercial Court due to its current stage of brand reconstruction and difficulties revolving around it.
Pimkie Financial Report 2023
Last fiscal year ended on December 31, 2019