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The Peuterey brand, introduced in 2002, takes inspiration from the name of a crest on Mont Blanc, one of the most fascinating routes on the Alps. The close link with the theme of discovery and trav...
The Peuterey brand, introduced in 2002, takes inspiration from the name of a crest on Mont Blanc, one of the most fascinating routes on the Alps. The close link with the theme of discovery and travelling explains the very soul of the brand, reviewing a practical and versatile “timeless sportswear” concept with a modern take.Brand Details
Founder
Graziano Gianelli
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on March 31, 2021
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