Persol
Accessories
Persol is an Italian luxury eyewear company specializing in sunglasses. The name is derived from "per il sole," which, in Italian, means "for the sun." Formed in 1917 by Giuseppe Ratti, Persol orig...
Persol is an Italian luxury eyewear company specializing in sunglasses. The name is derived from "per il sole," which, in Italian, means "for the sun." Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow (often referred to as the "Supreme Arrow"), and several of the company's glasses feature this symbol. Until 2019, the brand was under the Luxottica Group. In 2019, Luxottica became 100% wholly-owned by EssilorLuxottica and its ordinary shares were delisted from the Milan Stock Exchange (Mercato Telematico Azionario - MTA), organized and managed by Borsa Italiana.Brand Details
Founder
Giuseppe Ratti
Brand Strategy
Market segment
Premium
Core business
Eyewear
Targets
Men, Women
