Patrizia Pepe
Accessories / Apparel / Bags / Denim / Jewelry / Shoes / Swimwear / Underwear & Lingerie
In the 80's, Claudio Orrea decided to dedicate himself to sportswear after an experience as machanic, selling apparel to some stockists with his wife, Patrizia Bambi. In 1993 Patrizia Pepe has been...
In the 80's, Claudio Orrea decided to dedicate himself to sportswear after an experience as machanic, selling apparel to some stockists with his wife, Patrizia Bambi. In 1993 Patrizia Pepe has been established. The first company headquarter took place in Galciana, near Prato, and consisted in 7 employers on an area of 600 mq. The brand includes womenswear, menswear (since 2005), kidswear (since 2007), underwear and beachwear collections. The company is characterized by a worldwide distribution, from Russia to Japan, from Arabian Emirates to Germany. In fact 40% of its turnover is based on the foreign market. The distribution choices are fundamental for the brand, as the collections are also distributed through ready-to-wear showrooms. Although this is an atypical distribution strategy for medium-high fashion brands, in this case it resulted to be successful (90% of the sales in sell-out). As a company strategy, the brand produces only 40, 42 and 44 Italian sizes. The 46 size is exclusively for North and East Europe. In 2009 THE-STORE is opened online, serving the online customers.Brand Details
Founder
Claudio Orrea
Designer
Patrizia Bambi
from
1993to
presentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
Patrizia Pepe Latest News
Patrizia Pepe Plans to Open Three Hub Outlets in France
Patrizia Pepe is planning to launch three new 'Hub' stores in pre-existing locations in France.
Patrizia Pepe is launching three "Hub" Outlets in France
Patrizia Pepe is unveiling three new 'Hub' openings in France at the locations - rue Royale and Paris' rue Bonaparte and Cannes' rue d’Antibes - by the end of 2022.
Patrizia Pepe Financial Report 2023
Last fiscal year ended on December 31, 2022