Pas Normal Studios
Apparel
Pas Normal Studios is a Copenhagen-based premium cycling apparel brand founded in 2014 by Karl-Oskar Olsen. Known for its minimalist Scandinavian design, technical performance fabrics and strong vi...
Pas Normal Studios is a Copenhagen-based premium cycling apparel brand founded in 2014 by Karl-Oskar Olsen. Known for its minimalist Scandinavian design, technical performance fabrics and strong visual identity, the brand positions cycling at the intersection of sport, fashion and culture, catering to a global community of performance-driven and style-conscious riders.Brand Details
Founder
Karl-Oskar Olsen
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men
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