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OUTFITTERS NATION was launched in 2007 as a unisex brand mainly targeting pre-teens and teens. Our mission was clear from the beginning: to become a fashion brand for bold and ambitious teens – a...
OUTFITTERS NATION was launched in 2007 as a unisex brand mainly targeting pre-teens and teens. Our mission was clear from the beginning: to become a fashion brand for bold and ambitious teens – a jeans brand, first and foremost. We wanted to create and sell our designs to young boys and girls across the streets of Europe, always focusing on making youth-oriented, commercial fashion at competitive prices. The brand was later transformed into LMTD sold under the brand Name It.Brand Details
Founder
Troels Holch Povlsen
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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