Oroton
Accessories / Apparel / Bags / Jewelry
Oroton is synonymous with craftsmanship, accessible luxury and a unique Australian sense of beauty.With over 80 years of commitment to innovative design, using time honoured materials and technique...
Oroton is synonymous with craftsmanship, accessible luxury and a unique Australian sense of beauty.With over 80 years of commitment to innovative design, using time honoured materials and techniques, Oroton has a long and respected history. Founded in Sydney in 1938 by Boyd Lane, Oroton started as an importer of luxury European textiles. From its very beginnings, Oroton believed in quality, working to source the best materials around the world. Oroton soon transitioned into design, revolutionising Australian fashion by replacing the traditional materials used for evening bags with woven metallic mesh - a solely utilitarian material at the time. The collections of shimmering gold and silver evening bags were widely sought after. Oroton became symbolic of Australian fashion: relaxed, modern, practical and beautiful.Brand Details
Founder
Boyd Lane
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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