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Everything started at the beginning of the 1980s with the production of plain white T-shirts made to look like “the ones Marines wear”. The item was a great success and 25 million T-shirts were sol...
Everything started at the beginning of the 1980s with the production of plain white T-shirts made to look like “the ones Marines wear”. The item was a great success and 25 million T-shirts were sold in a few years. It was a great success for the five business men from Campania, who started off thinking of a clothes company and ended up with a successful business, currently operating in Italy and abroad. Only ten years after they started, the founding members set out on a new adventure: retail sales. In 1993 they inaugurated the first, single-brand store. Only four years later there were over 100 stores, Original Marines franchises, all over Italy.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Kids
Last fiscal year ended on December 31, 2019
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