Only
Apparel / Denim
The ONLY brand was introduced to the Danish market in 1995. Today, ONLY is an established and renowned retail chain with more than 300 shops in Europe, the Middle East and Canada. The ONLY brand is...
The ONLY brand was introduced to the Danish market in 1995. Today, ONLY is an established and renowned retail chain with more than 300 shops in Europe, the Middle East and Canada. The ONLY brand is also sold in more than 4,000 wholesale shops and is present in 23 markets. ONLY is a part of the worldwide fashion company Bestseller. ONLY wants to create a denim revolution, spreading the true jeans-attitude to everybody. Our aim is to transform the everyday life from grey and monotonous to fun, colourful and creatively eventful. ONLY is about you - and ONLY you. Uniqueness is in our name, in our stores and our collections. Each item is created with this special ONLY feeling, representing our core identity, being quirky, flirty, daring, personal and real. ONLY is a denim brand. The blood in our veins is indigo blue and denim is a constant state-of-mind: we breathe for jeans. In effect, all ONLY collections are denimized. Not meaning that all items are made of denim, but that they all reflect the denim attitude, look and image. Details and trimmings that are found on any item will reinforce our brand identity. Looking at the latest trends ONLY defines our own unique version of fashion, always considering the different fashion moments each ONLY girl comes across - no matter if she feels like a bit of a tomboy or a girly girl, there is always something for her to wear.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
