Oakley
Accessories / Active Wear / Apparel / Jewelry / Shoes / Swimwear / Underwear & Lingerie
Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the com...
Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible. Until 2019, the brand was under the Luxottica Group. In 2019, Luxottica became 100% wholly-owned by EssilorLuxottica and its ordinary shares were delisted from the Milan Stock Exchange (Mercato Telematico Azionario - MTA), organized and managed by Borsa Italiana.Brand Details
Founder
Jim Jannard
Brand Strategy
Market segment
Mass Market
Core business
Eyewear
Targets
Men, Women
Oakley Latest News
Oakley with Fortnite Again
Oakley collaborates with Fortnite for the second time to release six fresh eyewear designed for both youths and adults as well as outdoor adventurers and gamers.
Oakley with Indian Cricketer Rohit Sharma
Oakley has come up with a new ad campaign, titled ‘Be Who You Are,’ featuring Indian cricketer Rohit Sharma. This marks the cricketer's 5th year of partnership with the brand.
Oakley and Ray-Ban show improvement
EssilorLuxottica is hoping for a better year in 2021, with Oakley and Ray-Ban showing improvement in sales in Q4 2020.
