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Italian-born Silvia Ferroni Edwards and San Francisco Bay Area native Staci Cole bring you the O bag. Silvia and Staci are busy moms, wives and professionals. In the summer of 2013 during her trave...
Italian-born Silvia Ferroni Edwards and San Francisco Bay Area native Staci Cole bring you the O bag. Silvia and Staci are busy moms, wives and professionals. In the summer of 2013 during her travels to Italy, Silvia saw a friend carrying the O bag, and knew that she had found the perfect tote. When Silvia returned to the US, her friend Staci saw the bag and instantly fell in love with it as well. The pair decided to partner up and created O bag Italy to share this incredible find with you. The O bag has become an overnight success in Europe. Designed by Emanuele Magenta and manufactured in Italy, the O bag combines the best of Italian chic with practicality and versatility. The O bag body is made of EVA (ethylene vinyl acetate), making it soft, waterproof, lightweight, and non-toxic. Build your very own bespoke handbag by choosing from a wide array of handles, wool or fur trims, and interior pockets.Brand Details
Founder
Staci Cole
Designer
Emanuele Magenta
to
PresentBrand Strategy
Market segment
Bridge
Core business
Bags
Targets
Women
Last fiscal year ended on December 31, 2021
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